About Us

Exciting Design. Exceptional Functionality.

Jim Tracey, Founder and CEO of Great Stuff Inc.

What separates Great Stuff, Inc. from our competitors is the intelligent way we combine exciting design and exceptional functionality in our products, to help make our customers lives a little easier. Good isn’t good enough at Great Stuff Inc. as our company’s core values are embodied in our company name and put on display in the unique and innovative products we produce.

Our design and engineering firm is headquartered in Austin, TX and this is where all of our R&D, testing, and innovation occur. We believe that our RoboReel products offer unparalleled benefits and performance and know that they will stand the test of time. That’s why we stand behind our products with the Great Stuff Guarantee, which protects the RoboReel extension cord reel and hose reel with a 4 year or 4,000 winds, whichever comes first, “bumper-to-bumper” warranty.

How we got our start

It’s a common belief that every job is a self-portrait of the person who does it, and Great Stuff Inc. is no exception. Our company culture of innovation and our commitment to excellence come directly from our founder and CEO, Jim Tracey. As a creative entrepreneur, Jim, started his first business in an attic with $5,000 in borrowed money.  After selling the company for a nine figure price, and sharing half the money with his 750 employees, Jim founded Great Stuff Inc.

His inspiration for the company came from his wife, who constantly complained about the trouble she had with the hose reels in her yard. At the time Jim was involved with Lee Iococca and Malcolm Bricklin in the development of electric bikes where he learned about small motors and batteries. Seeing the need for a more intelligent garden hose reel, Jim used the knowledge from his previous experience to invent the RoboReel hose reel. Shortly after he embarked on that development effort, he realized a similar solution could be applied to unruly extension cords. Thus began Great Stuff Inc.


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